California State Polytechnic University of Pomona
[CSPUP or CPP for short]
Students of Animal Science
CPP Pre-Vet Club Emblem
The president of a pre-veterinary medicine club,
a student of Animal Sciences on the Cal Poly Pomona campus in Southern
California, approached me for a logo for use during the 2002-2003
school year. The function of the emblem was to designate club members
on campus, at meetings, events and at out-of-state nationwide symposiums.
Thus, the primary use of this image was for the purpose of matching
T-shirts. Veterinary medicine specialties including livestock and
equine (large domesticated animals), small domesticated animals
such as dogs and cats and exotics such as fish, birds,
reptiles and wildlife. As a result, the final design reflects students'
varied interests within the field.
The design shown in this portfolio, drawn and typeset
in Adobe Illustrator, was produced as a steel blue image on a heather
gray cotton, as shown above. This single-color design not only saved
the students money, but added grayscale versatility for print and
The aim of this design is and was to announce in bold
collegiate fashion the name of the association and its members
aspirations. Because CPP undergraduates are mostly in their 20s, the design concept departs from the traditional but
cliché reliance on the Greek-inspired medical imagery of
the staff and the coiled serpent(s), and instead imbues a sense
of spontaneity and fun as illustrated by the stylized animal menagerie
emerging from the center of the concentric outer and inner rings.
The circular design, as a whole, represent the continuum of intense
eight-year study that must be adhered to by pre-veterinary students
to reach their target goal a state-issued veterinary medical
This design attracted positive attention for the members
of the club, particularly while attending out-of-state functions
for pre-veterinary students and their respective associations. According
to the CPP club president, this design was a clear standout for
the school while attending a national symposium.