This logo design was commissioned to represent an
all-volunteer urban search and rescue unit that operates out of
Southern California. Members ride horseback and are trained emergency
responders. The primary use of this design was to identify members
of the organization while engaged in training and rescue
work. This meant that the design had to be simple enough to work
on a uniform, but specific enough to convey the territory in which
The logo was drawn and typeset in Adobe Illustrator.
Because CCMAU members train and work on horseback,
the design incorporates their mode of transportation. By drawing
a mountainous canyon beneath the horses neck and jaw, the
design conveys the geography the group covers. Similarly, by imposing stylized
waves beneath the mountainous terrain, the logo encompasses
the coastal region of Orange County, which is where the unit is
based. The font was chosen for its readability, whereas the colors
in this design are derived from familiar medical uses.